Complex problems, simple solutions
We leverage advanced analytics and software to help you sell
More
Smarter
Safer
Our Products
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Smart underwriting
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NAIra
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Enhanced monitoring
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Advanced collections
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Secure UP-SELLING
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Augmented data
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Safe tenancy
PRODUCTS
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+15 large scale implementations | 3 Geographies
We unlock the potential of organizations through the development of simple, but unique applications, that help automatize and make decisions in real time, using the last techniques in advanced analytics.
Our goal is to let people focus in what matters the most and to provide the with more opportunities to scale and innovate, while managers gain control over the business and reduce their feedback loop.
FactorIA
Case Studies
2020
2021
2022
2023
Our Team
![](https://dns5uptuwjd9r.cloudfront.net/wp-content/uploads/2023/04/Manuel-Castro-simplai.png)
![](https://dns5uptuwjd9r.cloudfront.net/wp-content/uploads/2023/04/luis.png)
![](https://dns5uptuwjd9r.cloudfront.net/wp-content/uploads/2023/05/asensio.png)
![](https://dns5uptuwjd9r.cloudfront.net/wp-content/uploads/2023/05/jesus-1.png)
![](https://dns5uptuwjd9r.cloudfront.net/wp-content/uploads/2023/05/felipe.png)
![](https://dns5uptuwjd9r.cloudfront.net/wp-content/uploads/2023/05/efrain-1.png)
![](https://dns5uptuwjd9r.cloudfront.net/wp-content/uploads/2023/05/david-1.png)
![Manuel Castro](https://dns5uptuwjd9r.cloudfront.net/wp-content/uploads/2023/04/Manuel-Castro-simplai.png)
Manuel Castro
Senior partner
Education | BBVA – ICADE (Spain) and Executive MBA – The University of Chicago Booth School of Business (USA)
Experience | 30 + years of professional career in the financial services industry with executives responsinilities in M&A and corporate development, business development and innovation and risk management in several top European financial institutions. The positions include Global Head o Corporate Development, Global Chief Risk Officer and Global Executive Committee member for a top-10 global Bank. Member of the Board of Directors of top banks in Spain, México and Turkey and, currently, NED in several tech companies.
Passionate about simplicity and disrupting massive human decision processes using artificial intelligence to make them simple, accessible and scalable.
![Luis Valdemoros](https://dns5uptuwjd9r.cloudfront.net/wp-content/uploads/2023/04/luis.png)
Luis Valdemoros
Head of analytics and technology
Education | Industrial Engineer and CFA Candidate
Experiencie |+5 years experience as a Management Consultant in the Financial Sector.
His area of expertise is the end-to-end implementation of machine learning algorithms from a business perspective and has worked for the top 5 Spanish, Mexican & UK financial institutions.
He is an associate professor of Data Science & Machine Learning at Universidad de Navarra. Passionate about entrepreneurship, Mexican culture & healthy lifestyle, he is also Co-Owner of Julieta Lemon restaurants.
![Jorge Asensio](https://dns5uptuwjd9r.cloudfront.net/wp-content/uploads/2023/05/asensio.png)
Jorge Asensio
Client manager
Education | Civil engineer form the Polytechnic University of Madrid (Spain) – Former elite athlete (2012-2016)
Experience | 5+ years of professional experience in the management consulting sector for the financial services industry.
Management and execution of projects for the main financial players in Spain and Mexico.
Expertise in M&A, Strategy, Digitalization and Advanced analytics and ML application in the financial sector.
Latest projects developed: Top Tier spanish banks M&A process, Covid19 strategy plan, Collections strategy, Diagnosis and Commercial strategy of the SME portfolio focusing on branches, Onboarding digitalization and definition of Strategic Plans
![Jesús Maximiliano](https://dns5uptuwjd9r.cloudfront.net/wp-content/uploads/2023/05/jesus.png)
Jesús Maximiliano
Responsable MX & Data science manager
Education | Mathematical Engineering – Instituto Politécnico Nacional (IPN), MSc Finance – Instituto Tecnológico Autónomo de México (ITAM)
Experience | +5 years of experience in Management Consulting in the Financial Sector.Passionate about creating predictive Machine Learning models and risk management for the financial, participant in the top 7 financial institutions in Mexico
![Felipe Fernández](https://dns5uptuwjd9r.cloudfront.net/wp-content/uploads/2023/05/felipe-1.png)
Felipe Fernández
Data Scientist
Education | Industrial Design Engineer-Universidad Politécnica de Madrid, (UPM).Msc in Data Sciense- Kschool.
Experience |+3 years experience as a Business Development Engineer in Innovation and IT projects, developing digital transformation, processes automatization and implementation of Machine Learning and analytic models.
Enthusiastic/Passionate about Data Science & Artificial Intelligence, Open Innovation and Engineering.
![Efrain Aguiler](https://dns5uptuwjd9r.cloudfront.net/wp-content/uploads/2023/05/efrain-1.png)
Efrain Aguiler
Data scientist
Education | Telecomunications and Mechatronic engineer – Instituto Tecnológico Autónomo de México (MEXICO).
Experience | 2 years of professional experience in the management consulting sector for the financial services industry. Knowledge on Data science, tools/software for database managment and statistical analysis.
![David Alcalde](https://dns5uptuwjd9r.cloudfront.net/wp-content/uploads/2023/05/david.png)
David Alcalde
Data scientist & Tech Lead
Education | Computer Engineering – Instituto Tecnológico Autónomo de México (ITAM).
Experiencie | +4 years experience as a Project Manager in IT Projects, Management of Computer Centers, and Consultancy.
Co-founder of CIAJ, a civil association focused on creating and developing technology and innovation to bring justice to different levels of society and public and private institutions.
Enthusiastic for machine learning algorithms, neural networks, computer vision and videogames.
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